Need Some Back-Up?

Your social media posts, newsletter emails, and website updates won't write themselves (although we all wish they would)! I'm here to be the reliable team member that you can hand off the baton to, in the never-ending relay race that is small business admin.

My marketing strategies don't aim to make your business go viral - they are designed to attract and engage a like-minded audience that WANTS to stick with you for the long haul.

Marketing coordinator
Meet Irene!

As a small business owner myself, of both e-commerce and service based businesses, I understand how tough it is to wear all the hats.

I'm a parent, a partner, an experienced juggler of a million tasks (as an engineer, I used to manage $500k worth of R&D budgets over 6 different projects, coordinating with ~20 people charging to them for tasks), with a default mode of communicating clear, actionable plans, with concrete results.

When I'm not working, I'm hiking or exploring a new-to-me shop, restaurant, or park someone recommended, pinned in an absurdly dense Google Maps list! Haha

Communication style

Primarily offers value, and creates an authentic connection, ending with a no-pressure call to action. Committed to learning your voice, and your audience, to create written copy that is easy for you to review & approve (often edited from your own previous copy). I do not create content solely intended to push a sale or close a deal, since it does not demonstrate why the audience needs you to solve a problem for them, or what your overall value is.

Skills

EMAIL NEWSLETTER SYSTEMS

  • Klaviyo
  • Mailchimp
  • Shopify Messaging

Includes creation of email templates that my clients can use as well, and review of email analytics to quantify both engagement and audience growth

BASIC WEBSITE UPDATES

  • Shopify
  • Squarespace
  • Square

With an eye for colors & layouts that enable maximum legibility, that lead the eye along a very specific path to actionable buttons/links/forms

SOCIAL MEDIA

  • Instagram posts, Reels, and Stories, including Meta Ads
  • Review of engagement analytics
  • Scheduling via Instagram or Planoly
  • Video editing for Reels via InShot or Adobe Premier Pro

GRAPHICS

  • Graphic design & illustration via Adobe Creative Suite, Canva, and Affinity, including creation of templates to differentiate various info communicated
  • Experience tailoring graphics for accessibility, not just visual impact
  • Event graphics for both web and for print
  • Graphics formatted for posts and/or website updates

EVENT COORDINATION

  • Excellent written & verbal communication to keep a huge list of vendors & partnerships on track!
  • Eventbrite scheduling, including for Zoom, Eventbrite ads, and creating graphics

ADD-ON SERVICES - 18 years of freelance experience in both...

  • Professional photography - spanning branding (portraits & headshots, products, environmental shots), fashion, weddings, family portraits, and events
  • Illustrations & graphic design for marketing collateral - market booth signage, business cards or postcards, packaging, etc.

Working together

For recurring support, a monthly retainer for regular hours per week is preferred, but for more inconsistent needs, billing is processed at the end of each month, with online invoices payable by card or ACH.

Please feel free to email me at hello@chromarex.com for a customized quote!