Your social media posts, newsletter emails, and website updates won't write themselves (although we all wish they would)! I'm here to be the reliable team member that you can hand off the baton to, in the never-ending relay race that is small business admin.

My marketing strategies don't aim to make your business go viral - they are designed to attract and engage a like-minded audience that WANTS to stick with you for the long haul.

Primarily offers value, and creates an authentic connection, ending with a no-pressure call to action. Committed to learning your voice, and your audience, to create written copy that is easy for you to review & approve (often edited from your own previous copy). I do not create content solely intended to push a sale or close a deal, since it does not demonstrate why the audience needs you to solve a problem for them, or what your overall value is.

EMAIL NEWSLETTER SYSTEMS

• Klaviyo
• Mailchimp
• Shopify Messaging

Includes creation of email templates that my clients can use as well, and review of email analytics to quantify both engagement and audience growth

BASIC WEBSITE UPDATES

• Shopify
• Squarespace
• Square

With an eye for colors & layouts that enable maximum legibility, that lead the eye along a very specific path to actionable buttons/links/forms

SOCIAL MEDIA

• Instagram posts, Reels, and Stories, including Meta Ads
• Review of engagement analytics
• Scheduling if desired, via Instagram or Planoly
• Video editing for Reels via InShot or Adobe Premier Pro
• Creation of a content library, so that bits & pieces can be repurposed

GRAPHICS

• Speedy graphic design & illustration via Adobe Creative Suite, Canva, and Affinity, including creation of templates to differentiate various info communicated
• Experience tailoring graphics for accessibility AND visual impact
• Event graphics for both web and for print
• Graphics formatted for posts and/or website updates

EVENT COORDINATION

• Excellent written & verbal communication to keep a huge list of vendors & partnerships on track!
• Eventbrite scheduling, including for Zoom, Eventbrite ads, and creating graphics

ADD-ON SERVICES - 18 years of freelance experience in both...

• Professional photography - spanning branding (portraits & headshots, products, environmental shots), fashion, weddings, family portraits, and events
• Illustrations & graphic design for anything that requires more extensive collaboration, like merch, market booth signage, business cards or postcards, packaging, etc.

Impacts for Alpaja, Owner/Fashion Designer, Ekadesma (Seattle)

• Improved in-store event attendance from 8 (w/o Irene in previous event) to >60 attendees, via emails, static posts with event graphics, and Instagram Reels
• 60% email open rate, 9% click rate, crafted for engagement with local subscribers
• Increase of 270% in online sales compared to previous quarter, that could be attributed directly to email marketing links
• Populated & reformatted website for easier browsing and more intuitive lead magnet

"I’ve had the pleasure of working with Irene on marketing initiatives for my business, and I can confidently say she is an exceptional professional. She wears many hats and brings a rare combination of creativity, strategic thinking, and hands-on execution. Her ability to come up with unique ideas and practical solutions has been invaluable, helping uncover new opportunities and approaches that I would not have considered otherwise.

What sets her apart is that, as a small business owner herself, she truly understands the challenges and realities of growing a business. She is deeply passionate about creating meaningful impact and genuinely wants other small businesses to succeed. Her advice always comes from a place of experience, care, and a desire to see others thrive.

Beyond her expertise, Irene is proactive, approachable, and a pleasure to work with. She consistently goes above and beyond, bringing positive energy, fresh perspectives, and thoughtful solutions to every project. I highly recommend her to anyone looking for a creative, knowledgeable, and dedicated marketing professional who truly cares about delivering results and helping businesses grow."

For recurring support, a monthly retainer for regular hours per week is preferred, but for more inconsistent needs, billing is processed at the end of each month, with online invoices payable by card or ACH.

Please feel free to email me at hello@chromarex.com for a customized quote!